Paige Smith is a Creative Director and strategist working across fashion, outdoor, and culture.

I approach creative work as a way to bring clarity—using exploration, craft, and systems to turn complex ideas into work that feels intentional and human.

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Organizational creative leadership — shaping long-term brand direction, and building systems that align product, brand, and teams.

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VereVerto

A study in product systems — designing product that move seamlessly between day and night, utility and elegance. A versatile brand that is timeless as it is useful.

EXPLORE THE BRAND

Urban Geode

A long-running art practice exploring material, place, magic and beauty, shared widely in public space.

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